Expogeo Ltd.

Objectives

Expogeo — Wed, 03 Nov 2010 18:40:34 +0000

Organizes and / or third parties and events at fairs and outdoor exhibition facilities. It deals with all the organizational and structural: from field studies on the feasibility, from location scouting to any organization operating. Oltre ovviamente a tutti gi aspetti commerciali dell’azienda Intende progressivamente ampliare gli ambiti di operatività tenendosi sempre fedele a tali caratteri fondamentali.

Structure

Expogeo — Wed, 03 Nov 2010 17:59:34 +0000

Opera with its own staff and their teams organized by areas of intervention: in particular he is responsible for each area of intervention

Tasks

Expogeo — Wed, 03 Nov 2010 17:25:33 +0000

Identify the events is one of the strategic tasks of the team. To do this part of the synergies already established or can later be put in place (technical collaborations, links with organizations and / or federations, relationships with publishers, etc..)
The analysis of sectors is one of the strengths of the departure of the group. Analisi tecnica e commerciale con conseguente studio di fattibilità di progetti.

Events

Expogeo — Wed, 03 Nov 2010 17:23:26 +0000

In addition to a set of individual events, The company organizes three major events:

Fishing Show (Sports Fishing)
Game Fair (the fair-event nature of living)
Ex-Div (international fair for diving and spearfishing equipment)

Organizational strategies

Expogeo — Wed, 03 Nov 2010 16:45:08 +0000

Definition of partner (is present)
Codification of the essential parameters (location, economy, resources)
Study of the sector and / or areas of intervention
Creation of the overall project:
1. Technical
2. Normative
3. Commercial
4. Promotional
5. Communicative
6. Human Resources
7. Timing
Study of the creative
Production of documentation
Start of campaign: trade e consumer
Business Planning
Implementation of the project

Communication

Expogeo — Wed, 03 Nov 2010 15:14:44 +0000

A) – Study planned
B) – Communication
C) – Advertisement, Trade, Consumer

It is the strength of the events for which you are invested in financial and human resources. Depends on the successful promotion of the event or the result of the fair. It features events, Indeed, not only the amount of public speaking, but also the quality of events, che deve essere sempre in grado di soddisfare il target richiesto dagli espositori.

Micro and macro events

Expogeo — Wed, 03 Nov 2010 14:50:03 +0000

industry analysis
objectives
subjects to reach
analysis of the potential audience
identification of areas of promotion
study and choice of instruments
planning the timing
defined benefit plan

Everything always divided into two separate campaigns, but not necessarily separated in the timing

Fase 1: trade campaign
A promotional campaign planned by the birth at the end of the event, capable of attracting attention to the industry reference. Both the Italian and foreign magazines that through participation in trade fairs and other national and international events. With posters and sites of practice and club. With a presence in all the websites in the industry. Through commercials on TV themes. E molto altro ancora.

Fase 2: Consumer Campaign
Phaseampaign to show the public the event with planned advertising in newspapers, periodic, Television, radio, internal road network and, leaflets and promotional presence in malls and fairs. Un dispiegamento importante di forze e di risorse economiche Un campagna a carattere nazionale per tutte le manifestazioni.

Company

Expogeo — Tue, 02 Nov 2010 22:08:19 +0000

Expogeo is a company formed to organize fairs and events. In particular, it is structured to deal with and was characterized in the broadest sense as it relates to the use of free time. It is located in Sesto Fiorentino legal (EN) and operational headquarters in Milan. Opera on a national. Si muove di concerto con un importante gruppo editoriale.