Company

Expogeo is a company formed to organize fairs and events. In particular, it is structured to deal with and was characterized in the broadest sense as it relates to the use of free time. It is located in Sesto Fiorentino legal (EN) and operational headquarters in Milan. Opera on a national. Moves in concert with a major publishing group.

Objectives

Organizes and / or third parties and events at fairs and outdoor exhibition facilities. It deals with all the organizational and structural: from field studies on the feasibility, from location scouting to any organization operating. In addition of course to all the commercial aspects of the company already intends to gradually expand the spheres of operation, keeping faithful to these basic features.

Structure

Opera with its own staff and their teams organized by areas of intervention: in particular he is responsible for each area of intervention

Tasks

Identify the events is one of the strategic tasks of the team. To do this part of the synergies already established or can later be put in place (technical collaborations, links with organizations and / or federations, relationships with publishers, etc..) The analysis of sectors is one of the strengths of the departure of the group. Analysis of technical and commercial feasibility study of projects resulting.

Events

In addition to a set of individual events, The company organizes three major events: Fishing Show (Sports Fishing) Game Fair (the fair-event nature of living) Ex-Div (international fair for diving and spearfishing equipment)

Organizational strategies

Definition of partner (is present) Codification of the essential parameters (location, economy, resources) Study of the sector and / or areas of intervention Creation of the overall project: Technical trading rules common promotional Timing Study of Human Resources Development of the creative part of the document begins campaign: Planning Implementation trade and consumer sales of ...

Communication

A) – Studio B planned) – Communication C) – Advertisement, Trade, Consumer is the strong point of the event for which you are invested financial and human resources. Depends on the successful promotion of the event or the result of the fair. It features events, Indeed, not only the amount of public speaking, but also the quality of events, which must always be able to meet the target required by exhibitors.

Micro and macro events

analysis of field goals to reach those potential audience analysis identifying areas of promoting the study of planning tools and choice of timing throughout the defined benefit plan divided into two separate campaigns ever, but not necessarily divided in the timing phase 1: Trade Campaign A campaign planned from birth to end of the event, capable of attracting attention to the industry reference. Both the Italian and foreign magazines and through participation in trade fairs and other events ...